A Conversation That
Draws Honest Answers.
AIDA uses motivational interviewing techniques to conduct semi-structured conversations that meet people where they are: their mood, their possible condition, their level of comfort. The methodology is clinically established: it reduces defensiveness, builds rapport, and surfaces the kind of honest expression that produces accurate data.
The conversation does not feel like an interrogation or a form. It feels like a conversation, which is exactly why the data produced is more complete and more consistent.